Apple is a big company of course and fresh off of a surprised buying of beats audio Apple seems to be trying to make some big noise to let the tech world know it still king(mainly Samsung since they have this biggie vs PAC kinda beef lol) 

And this is where Kobe Bryant comes in how you ask? Well I'm not sure but he was spotted on Apple's main campus talking to Jony Ive's team so this could me a number of things. Remember Apple is trying to get into the fitness game so why not bring in a athlete of Bryant's stature to push what ever product they are working on.

Or this could be a reaction to Samsung signing Lebron and promoting the hell out of him via commercials and his own app. Whatever it is I'm sure if it comes to be true it'll be a big deal as most of everything Apple does is..........